Los Angeles Kings Initiative to Fight Cancer
October is the NHL’s celebration of Hockey Fights Cancer Awareness month. The Los Angeles Kings are on the front line of the battle.
The Kings and Anschutz Entertainment Group (the corporation of which L.A. Kings owner Philip Anschutz is the chairman; AEG is a sports and entertainment presenter, owning the rights to Staples Center and other entertainment venues) through Twitter have started #KingsFCancer. #KingsFCancer is also a logo on t-shirts available for sale at Kings home games, with all proceeds benefiting cancer related charities. The goal is to raise $100,000 from mid-October to mid-November to support the NHL’s initiative to donate for the fight against cancer.
On Thursday, October 23rd the Kings will wear purple jerseys during their warm-up skate prior to the game against the Buffalo Sabres. The jerseys will be autographed by the players and auctioned off with the proceeds going to cancer related charities.
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The fight against cancer is personal for the Kings organization. A number of employees and personnel have thrived while in the midst of a life-threatening battle against cancer. For detailed stories of Kings employees, including Danny Zollars, Vice President of Game Presentation and Events, and Jeff Moeller, Senior Director of Communications and Content, check out the Kings website.
Kings President of Business Operations, Luc Robitaille, who lost his mother to liver cancer in May of 2013, spoke about the Kings initiative. “The support we’re getting as a team, from everybody being aware of it, to AEG supporting us and giving us as much time as we want, makes it very special,” said Robitaille. “So I’m grateful for that, that we work with the right kind of people that accept that and understand that family is the most important.”
The Kings consider themselves a large family, that includes players, personnel, family, fans, and supporters. A tight-nit community is a source of passion, the rallying cry for those diligently fight, support one another, and contribute to others. This attitude is what makes an individual a champion. Rings and trophies are just celebratory reflections of such inner strength.
Putting the new @LAKings #KINGSFCANCER shirt to work at my scan this morning. #hockeyfightscancer pic.twitter.com/HzvHDtJ0Un
— DanZollars (@DanZollars) October 17, 2014
The Kings are champions on the ice. Now they are champions of the cancer cause.
Cancer affects all our lives, and touches every person differently. Together our vigilance will prevail against this scourge on humanity.
For all people fighting cancer, all of Kings Nation is with you. Be strong and God bless.
Go Kings Go!