Rich Hammond who has been providing comprehensive blogging coverage of the Kings on LA Kings Insider since 2007 has accepted a job at the OC Register to cover USC. His work created an online community of Kings fans that was passionate and thirsting for all things Kings. Hammond’s strictly Kings focused blog was not the first website of its kind (LetsGoKings.com came before it), however, it was the most concise, organized and compelling.
I found out about Rich in high school at a time when the NHL seemed to be making excellent progress in terms of growth and development of the sport. This was just two seasons removed from the season-nullifying lockout which took a toll on players and owners, but which the game as a whole seemed to come back as a stronger, faster animal. LA Kings Insider started as an independent blogging site, but Hammond’s great work was soon discovered by the Kings organization and he would be hired on as employee of the club. His site became directly connected to the official website of the Kings which streamlined blogging and online content creating efforts. With the help of Kings marketing and fan development executives, Hammond became part of the Kings family which only added greater depth and insight to his posts because he was getting to know players and coaches as people. My personal favorite posts were post-player acquisition conference calls with GM Dean Lombardi in which Hammond would post the phone script in its entirety for fans to analyze. The detailed responses were great food for thought and really gave fans an understanding of a general manager’s though process and how a trade comes to fruition. Character and compete level always seemed to be two of Lombardi’s most used buzz words when it came to what he coveted most in hockey players.
Rich Hammond did so much for growing the Kings presence on the internet. His blog was truly a one stop shop for everything surrounding our beloved team. As a dedicated reader of the blog I can say without a doubt that Rich’s content helped make me feel closer to the team even when I was a hundred miles away studying away in San Diego. Thank you Rich and good luck in your future endeavors!
Topics:Blog, Dean Lombardi, LA Kings Insider, Rich Hammond
About the Author
Recent graduate of UC San Diego with a degree in Management Science. Die-hard LA Kings fan since his first game circa 1997 at the Great Western Forum. Attended the cup clinching game immediately after completing final exams. 2012 has brought a few special things into his life primarily the Stanley Cup and an energetic YorkiePoo named Cashew. Lastly, he enjoys bike rides to the beach and around the Marina Del Rey area. A blogging virgin so drop a few helpful comments for feedback! Thanks for reading.